A large percentage of people looking for goods and services these days go directly to a search engine like google to find answers.

What most  people do is say “Find me a pizza…” or “Where can I get my brakes done…” or, whatever. In an instant, they get a list of available options that fit their needs. People do not look in the Yellow Pages for these things anymore. They talk right into their phones and instantly get search results that are available to them. If you have a website that tells the search engines what you offer,  you will be front and center of those who are looking for it.

If you are not available, you will not be found.

Having a website makes you available. Once you become available there is no stopping you from opportunities.

Creating an online presence takes a bit of work. Don’t let that scare you off, though. It is totally worth it. Technically, if you have a website some could consider you have an online presence already. However, picture this:

Do a search for your product or service online

What do you find? If you are fortunate enough to rank in the top four of the search engine results you are doing good. However, what if you showed up multiple times for different platforms that you appear in? Amazon. Yelp. Review sites. These are powerful helpers.

Even better:

When you have your website linked from these sites it ads to your backlink collection from big websites with high domain authorities. This helps to raise your rankings in the search engines. Big time.

Want an ever bigger presence?

Social media. Being that social media platforms all have the ability to push your website out there even further; Facebook, Twitter, and Instagram are huge. Each platform has its own way of connecting with its subscribers. Once we connect you on social media, you are potentially connected with all of the people that use that platform.

Make noise!

Every post, every tweet, every mention that you push out onto the web has the potential to generate a conversation. We Share links to your website, products, or services in all of your social posts to take things to the next level.

When you realize that people are actually looking for what you have to offer because you have built your website and online presence it is time to engage and connect. Regardless of the type of service or product that you are providing, there is always room for conversation and education. Engage your clients, customers, followers, or even haters by providing valuable content.

When your website has a blog it allows you to start a conversation with the people who visit. If they are well-written and informative you may even land some answers into the search engine results. When you steadily add content to your site that gets people’s attention you become more important in the eyes of the search engines and this generates higher results.

Now that we have developed an active website that attracts and engages people, hopefully you can build some relationships that will benefit from what your site has to offer. If you do business with honesty, integrity, and fairness it is very likely that the right people will see the value in this and share the news with their own friends and family.